Insights

Notes from the team

Field notes, deep dives, and practical takes on engineering, design, and AI.

Marketing Jun 18, 2026 8 min read Attalah Mohamed

Generative Engine Optimization (GEO): how to get cited by ChatGPT, Claude, and Perplexity

GEO is the new SEO. Here's how to make AI assistants quote and recommend your business inside their answers.

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AIJun 16, 2026

Agentic AI in 2026: turning AI agents into measurable business ROI

Where AI agents actually pay back in operations — and the one-workflow-at-a-time playbook that proves it.

7 min read Attalah Mohamed
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EngineeringJun 12, 2026

Model Context Protocol (MCP): the USB-C for AI apps, explained

What MCP is, why 10,000+ servers now run in production, and how to adopt it without shipping a security hole.

8 min read Zerguine Abdelbasset
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DesignJun 09, 2026

Designing websites for AI agents: your next visitor isn't human

Agents now browse, click, and buy on behalf of users. Here's how to build a site they can read — and recommend.

6 min read Yousfi Houssam
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AIJun 02, 2026

What changed in AI in the first half of 2026

Reasoning models, multimodal agents, and the quiet rise of small open-weights.

7 min read Attalah Mohamed
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EngineeringMay 28, 2026

Our 2026 stack for web and mobile

The frameworks, runtimes, and tooling we reach for when starting a new product this year.

6 min read Zerguine Abdelbasset
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AIMay 20, 2026

Scaling a business with AI without losing the plot

Where AI actually moves the needle on operations — and where it just adds expensive theater.

7 min read Attalah Mohamed
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EngineeringMay 02, 2026

Designing systems that scale from day one

Architectural patterns we reach for when reliability matters from the first user.

6 min read Zerguine Abdelbasset
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AIApr 18, 2026

Shipping LLM features without the chaos

Evaluation, guardrails, and a practical workflow for production AI.

8 min read Attalah Mohamed
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DesignApr 04, 2026

Interfaces that feel inevitable

How we balance brand expression with usability in product UI.

5 min read Yousfi Houssam
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ProductMar 21, 2026

From idea to MVP in six weeks

The discovery sprint we run to compress timelines without cutting corners.

7 min read Attalah Mohamed
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EngineeringMar 07, 2026

Why we moved to a monorepo

How consolidating code into a single repo improved our velocity and DX.

5 min read Zerguine Abdelbasset
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AIFeb 22, 2026

Evaluating LLM providers for production

A practical scorecard we use when choosing between OpenAI, Anthropic, and open models.

9 min read Attalah Mohamed
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